Alissa Heinerscheid Wikipedia, Fired, Bud Light, Religion, Early Life, Salary, Husband, Twitter
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Alissa Heinerscheid Wikipedia, Fired, Bud Light, Religion, Early Life, Salary, Husband, Twitter
Alissa Heinerscheid Wikipedia, Fired, Bud Light, Religion, Early Life, Salary, Husband, Twitter – At Bud Light, Alissa Heinerscheid, 39 years old with a March 4, 1984 birthdate, serves as the vice president of marketing. Additionally, in the 40-year history of the most popular beer in the US, she became the first woman to lead Bud Light. She simultaneously served as Anheuser-Busch InBev’s Vice President of Direct to Consumer Marketing.
Alissa Heinerscheid Wikipedia, Fired, Bud Light, Religion, Early Life, Salary, Husband, TwitterAlissa Heinerscheid Bio
| Name | Alissa Heinerscheid |
| Nickname | Alissa |
| Age | 39 years old |
| Date Of Birth | 4 March 1984 |
| Profession | Executive |
| Zodiac Sign | Pisces |
| Religion | Christianity |
| Nationality | American |
| Birthplace | Rancho Santa Fe, California |
| Hometown | Not Known |
Alissa Heinerscheid Wikipedia, Fired, Bud Light, Religion, Early Life, Salary, Husband, Twitter
Alissa Heinerscheid Physical Stats
| Height | 5 Feet 7 Inch |
| Weight | 60 kg |
| Eye Colour | Not Known |
| Hair Colour | Not Known |
| Shoe Size | Not Known |
Alissa Heinerscheid Wikipedia, Fired, Bud Light, Religion, Early Life, Salary, Husband, Twitter
Alissa Heinerscheid Educational Qualifications
| School | Not Known |
| College or University | The Wharton School |
| Educational Degree | MBA Degree |
Alissa Heinerscheid Wikipedia, Fired, Bud Light, Religion, Early Life, Salary, Husband, Twitter
Alissa Heinerscheid Family
| Father | Douglas Bruce Gordon |
| Mother | Lisa Long Gordon |
| Brother / Sister | Not Known |
| Children | Son: Not KnownDaughter: Not Known |
Alissa Heinerscheid Wikipedia, Fired, Bud Light, Religion, Early Life, Salary, Husband, Twitter
Alissa Heinerscheid’s Marital Status
| Marital Status | Married |
| Spouse Name | Henry Charles Heinerscheid |
| Married Date | 6 May 2011 |
| Affairs | Not Known |
Alissa Heinerscheid Wikipedia, Fired, Bud Light, Religion, Early Life, Salary, Husband, Twitter
Alissa Heinerscheid Collection & Net Worth
| Net Worth in Dollars | $ 2 Million |
| Salary | Not Known |
Alissa Heinerscheid Wikipedia, Fired, Bud Light, Religion, Early Life, Salary, Husband, Twitter
Alissa Heinerscheid’s Social Media Accounts
| Click Here | |
| Click Here | |
| Click Here | |
| Youtube | Click Here |
Alissa Heinerscheid Wikipedia, Fired, Bud Light, Religion, Early Life, Salary, Husband, Twitter
Lesser Facts about Alissa Heinerscheid
With its vice president of marketing, Alissa Gordon Heinerscheid, suddenly making headlines, Bud Light is still a hot button issue online. On the Make Yourself At Home podcast, she recently disclosed that the brand’s goal is now to encourage inclusivity rather than appeal to “frat guys.” Netizens have shown a deep interest in who she is and criticised her brand vision since the interview went public.
Bud Light’s collaboration with trans influencer Dylan Mulvaney made it the subject of everyone’s obsession. The company’s attempt to be “woke” and partner with the well-known internet personality infuriated regular beer drinkers. The organisation appeared to be clueless of who its primary demographic was, according to critics.
The brand’s backlash appeared to be addressed by Alissa Gordon in a recent episode of Make Yourself At Home. She declared that they wanted to be seen as an inclusive brand rather than one that was associated with “fratty and out-of-touch humour.” Gordon remarked:
“I was given a very specific mandate. It seems like this highly iconic brand needs to advance and be elevated. It implies inclusivity… creating a truly inclusive marketing that feels lighter, brighter, and different. both men and women find it appealing. And isn’t representation the core of evolution? We were hungover. It was crucial that we had a different strategy because Bud Light had a reputation for being a brand of crude humour.
Alissa Gordon holds a Master of Business Administration degree and is a graduate of the Wharton School. As the “first female to lead the largest beer brand in the industry,” she proudly claims her accomplishment. She also holds a Harvard University Master of Arts in English Language and Literature/Letters.
Prior to becoming vice president at Anheuser-Busch, Gordon started her marketing career at Tapestry Networks. She left the business five years later to work as Listerine’s Associate Brand Manager.
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